The client, Hellweg, required a solution to communicate the "Plant of the Month" idea to promote the product at Point-of-Sale. In addition to a monthly changing theme, the own brand "Plantiflor" should be presented in an eye-catching way.
A layout was developed which translates the monthly motif in an emotional but also product and user-oriented way. A homogeneous Corporate Design of "Plantiflor" guarantees an immediate recognizability. In technical terms a so called A-display was selected, which is easy to handle and has low production costs.