The starting point was the launch of the first organic ericaceous soil for berry bushes, azalea, etc. by Baumschule Steiner.
A packaging design for substrate films was developed, which picked up on current design trends in organic products and displays the appropriate product groups. The application of the product is therefore easy for consumers in Do-it-yourself and garden centers to understand. In addition, the particular unique feature of certified organic substrate is enhanced by the use of natural colours only, and a "wooden look".