"I-love-Bio" Concept

The customer required development of a label for their biologically cultivated product line of herbs and vegetables which is emotionally appealing to the end-user, expresses its regional focus as well as covers the basic requirements of product labelling.

The brand "I-love-Bio" was developed with a quickly noticable, recognizable look, as well as a matching concept with a nature-related appearance. To promote the brand identity, the label line was developed in different sizes and an individual die in the shape of the brand logo.